Overall Purpose of the Job:

As the leading European ETF provider, Amundi has deep roots in the retail investor landscape, and we want to continue to empower our existing and future clients to making the right investment decisions for their needs. The digital wealth segment – digital wealth advisors, (neo) banks, and online trading platforms – is accelerating rapidly, with investors taking a shine to investments in ETFs. This audience is a key strategic focus for the ETF business line and implies a strengthened cooperation with digital distributors.

We are looking for a Content Partnership Marketing Manager who will be responsible for shaping the digital wealth partnerships’ overall roadmap, leading the development and implementation of initiatives and campaigns that support the strategic business growth, drive innovation and further extend and deepen Amundi ETF’s footprint in the digital wealth client segment. This means raising awareness of our brand with existing and/or new marketing partnerships by creating effective digital-first campaigns to develop investor education and confidence.

The marketing department is a core pillar within the business line, responsible for developing, delivering and measuring the marketing strategy plan, and this role sits in the ETF Content Marketing team. You will also ensure that the ETF value proposition and messaging pillars are infused through all marketing campaigns, which may also involve other various transversal projects.

Working with internal and external experts and stakeholders, you will develop client-driven campaign messaging adapted to digital distributors: timely market stories, appealing product narrative, educational tools, among others, via engaging content. This implies creating pieces with a specific focus on transforming technical product details into creative and concise takeaways for distributors and end investors.

This is a new role based in London and reports to the Head of Content Partnership Marketing.

Relevant Degree

• Experience working within, or serving, the private banking, wealth management or online banking sectors, with deep understanding of individual investors. Technical understanding of ETFs or Asset Management industry
• 10+ years in a marketing role within the investment industry, with a significant proportion of such experience in a content role
• Knowledge of regulatory and industry rules, guidelines, and standards
• Business school/ University level degree required
  
  

• Excellent written and spoken English. Fluency in another European language is useful, French is a plus but not essential
• Excellent writing skills, with a demonstrated ability to write for retail audiences and media
• Ability to prioritise work and manage both long-term strategic plans as well as tactical projects, to produce high-quality results in a timely manner
• Flexible, extremely resourceful and works well within a team environment; experience working within a matrix organisation is a plus
• Critical and creative thinker, fast learner with a high degree of initiative
• Proficient with MS Office, ability to use marketing tools such as Canva, Turtl is appreciated